If you don’t already know, Dirtbags is part of a collective of creatives, activists, and eco warriors called Re-Action. We are a team of businesses, individuals and non profits.
What is Re-Action?
Outdoor equipment shouldn’t always be expensive. Outdoor equipment shouldn’t always be new. Outdoor equipment is a tool that helps us experience time in the outdoors. And that’s the way it should be. The collective aims to bring outdoor equipment and this ethos to citizens who want to spend time outdoors. “We don’t need kit with technical names and this season’s colours to be happier and healthier and a valuable member of society. We need community, connection, agency and to remember that we’re part of nature, not adjacent to it.” It is as simple as that.
From Re-Action,
Re-Action is a social enterprise. We help our member organisations save resources, reduce waste and cut carbon emissions.
How? By sharing best practice on rescuing products, reviving them through repair and repurposing them. We advise on the best ways to redistribute items through resale, rental and donation and how to reallocate profits to regenerate the outdoors. The engagement of outdoor sports communities is key to this model.
A benefit of our work is that it makes snow sports, cycling, climbing, surfing, sailing and getting outdoors in the right kit more affordable and accessible.
Re-Action.org
The collective is already making waves in the outdoor industry. And quite rightly. You may have already heard of the #citizenfriday campaign in retaliation to the onslaught of Black Friday sales last November.
But for us, it feels good to be part of something good, to have support from a group of peers who are just, on the same wavelength. Watch this space, as I feel we will see great things come from Re-Action.
To find out more here is the website: https://re-action-collective.org/
Who are the members?
One Tree at a Time | Montagne Verte | EcoSki | ReRun | Bluebird Exchange | Outside.co.uk | The Little Loop | WhoSki.com | Sheffield Clothing Repair | KitUp | WhiteStorm | Tentshare | Earth Runs | Cirkel Supply Co | Preloved Sports | Wastebusters | Snowdonia Gear Repair | Little ReCreations | Kitsquad | VickyBikes | TYF | GreenerMilesRunning | Kidd3r | CHXChallenge | MouseSails | ReWorn
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